Journal · 23 July 2026
What a Wednesday open is worth
Newcastle Digest is not a rented list. Here is how we think about sponsorship when locals already trust the inbox.
Kyle Extrem
Sponsorship gets sold as “reach.” Reach without trust is just noise with a logo on it.
Newcastle Digest is a Wednesday habit for 7,000+ locals. Average open sits around 60%, with click-through in the 10–12% range depending on the edition. Those numbers are published on newcastledigest.com/work because we would rather show the inbox than invent a vanity panel.
What sponsors actually buy
Not a cold blast. Not an ad network dressed up as community.
You buy space next to editorial that people already open: food, events, openings, culture, and the week’s worth-leaving-the-house list. Around the edition sit other surfaces: Experiences, the job board, guides, shop. The brand shows up in the inbox and in the city.
Good sponsorship reads like a recommendation. Bad sponsorship reads like an interruption. We only sell the first kind.
Who it is for
- Venues and openings that need a launch crowd
- Local employers hiring into Newcastle
- Operators who want inbox attention without building a media brand from scratch
If you need a website and SEO as well as the placement, that is Studio territory. Same desk. Different door.