Our businesses
Three live products under Digest Media: owned local media, a Newcastle marketing studio with built-in distribution, and an Australian Customer Flow product for proof after every job.
7,000+
Digest subscribers
60%
Avg. open rate
10–12%
Click-through
Wed AM
Inbox delivery
Figures published on newcastledigest.com/work.
Owned local media
Newcastle Digest
A Newcastle media brand, not just a newsletter. The Wednesday edition sits at the centre; around it: guides, Experiences, a local job board, merch, and sponsorship that reads like a recommendation.
7,000+
Subscribers
60%
Open rate
10–12%
Click-through
Wed AM
Delivery
What's in Digest
Core
Wednesday newsletterFood, events, openings, culture, and local finds in one email every Wednesday morning. Free. No spam stack.
Pillar
Gig GuideShows worth leaving the house for. Updated weekly as a standing Digest pillar.
Pillar
Local MarketsGrowers markets to design stalls: what’s on before the weekend arrives.
Events
Experiences & Dinner ClubIntimate dinners, curated nights out, and gatherings that get locals off the screen and into the city.
Hiring
Job BoardLocal-only roles. Free listings, or Featured ($99) / Premium ($149) with newsletter + Instagram reach. No recruiter fees.
Shop
Digest ProvisionsMerch for readers, including the Market Tote ($25 AUD, recycled canvas, small runs).
Business
Sponsorship & partnershipsFeatured Event to Yearly Anchor. Written in Digest voice: recommendation energy, not banner ads.
Editorial
The JournalLonger stories and curiosities beyond the weekly brief.
Why it exists
Kyle started Newcastle Digest for a clear view of what was worth leaving the house for. It grew into a weekly habit for 7,000+ locals, then into Experiences, jobs, shop, and partnerships so the brand shows up in the inbox and in the city.
Who it serves
Locals who want what’s on; venues and openings that need a launch crowd; employers hiring locally; partners who want inbox reach without an ad network.
Live offers
- Newsletter placements: Featured Event · Single Placement · Launch Package · Monthly Partner
- Ongoing: Quarterly Partner · Yearly Anchor · Custom Engagement
- Jobs: Free · Featured $99 · Premium $149
- 7,000+ Newcastle subscribers · ~60% open rate · 10–12% click-through
- Inbox + real world: Experiences, Dinner Club, job board, shop
- Placements and jobs ride the same trusted weekly open
- Independently run, a Digest Media publication
In the ecosystem: Owned distribution for Digest Media. Every Digest surface (edition, Experiences, jobs, placements) feeds Studio work and Testimo proof.
Typical path: Locals subscribe, read guides, join Experiences, browse jobs → businesses sponsor the edition, post roles, or partner on events → Studio converts that attention into sites, SEO, and growth.
Newcastle marketing studio
Digest Studio
Be the local business people think of first. Websites, local search, content, reviews, and Digest distribution, one marketing system with built-in reach.
Why it exists
Most agencies rent attention. Digest Studio is the only Newcastle marketing studio with a local media brand attached. Sponsorship gets you seen; Studio builds what converts after the click.
Who it serves
Newcastle and Hunter operators, new openings, growing locals, and teams who want one founder-led partner instead of a large agency.
Live offers
- Visibility Boost: $750 once-off
- Local Launch Pack: $2,500 once-off
- Growth Partner: $1,999 / month (most popular)
- Five doors in: Website Design · Local SEO · Content · Reputation · Local Advertising
- Fixed-price packages with Newcastle Digest distribution included
- Testimo review generation built in-house and included with Growth Partner
- Free strategy call, usually available within 48 hours
In the ecosystem: Turns Digest attention into durable growth: sites, SEO, content, reputation via Testimo, and Digest placements as distribution.
Typical path: Book a free strategy call → pick Visibility Boost, Local Launch Pack, or Growth Partner → compound with SEO, content, Testimo reviews, and quarterly Digest features.
Customer Flow / reputation product
Testimo
After every completed job, automatically launch a Customer Flow that captures Google reviews, testimonials, referrals, photos, and more. One interaction, multiple business assets.
$49 AUD/mo
Solo plan
$500 AUD
Yearly
14 days
Trial
Why it exists
Most review tools ask for one thing and stop. Testimo keeps going: review, then referral, photo, testimonial, mailing list, reward. So every job leaves the business stronger than before.
Who it serves
Australian small businesses that complete jobs for customers: trades, services, and Studio clients who need proof without chasing.
Live offers
- Solo: $49 AUD/month or $500/year
- Agency: custom (multi-location / multi-client)
- 14-day free trial · cancel anytime · GST included
- Customer Flow Engine: reviews, photos, testimonials, referrals, mailing list, rewards
- Quick Send in ~30 seconds · Activity dashboard · AI case studies from real interactions
- Embeddable widgets, trust cards, social posts, portfolio pages
- Built in Australia for Australian small businesses, not a US review megavendor
In the ecosystem: In-house SaaS layer. Studio Growth Partner includes Testimo; standalone product at testimo.com.au for any business that finishes work for customers.
Typical path: Job done → SMS or email request in seconds → Google review → optional Flow Blocks (referral, photo, testimonial, mailing list, reward) → assets in the dashboard for posts, case studies, and outreach.
How they feed each other
Digest owns the brand locals open and show up for: newsletter, Experiences, jobs, shop. Studio builds the marketing system and puts it in front of that audience. Testimo turns finished jobs into reviews, photos, referrals, and content, included with Studio Growth Partner or standalone.
- 01 · Newcastle Digest
Attention & Trust
Weekly edition plus Experiences, jobs, guides, and shop: a media brand 7,000+ locals open and show up for. Owned media, not rented ads.
- 02 · Digest Studio
Marketing Systems
Websites, local SEO, content, and campaigns for Newcastle businesses, with Digest distribution built in so work isn’t stranded without reach.
- 03 · Testimo
Proof After Every Job
Customer Flow captures Google reviews, photos, testimonials, and referrals after completed work. Automated, not chased.
- 04 · Ecosystem Expansion
Reinvestment & Scale
Growing locals advertise back in Digest, fund deeper coverage and Experiences, and feed the next Studio and Testimo cycle.
Pick the door that matches the job